How Brands Can Reinvent Themselves In Asia

This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing.

 

In Part 2 of our conversation with Gordon, we continue talking about marketing in different regions of Asia. We dive into the various strategies Chinese domestic companies use compared to that of international brands, highlighting the importance of understanding customer needs and adapting marketing strategies accordingly. Gordon shares his insights on the role of self-expression in Chinese marketing and how the shopping experience has changed over time.

 

Last, we also discuss national pride’s impact on consumer behavior and the challenges that Western brands may face when trying to compete in China. Gordon stresses the importance of localization and the need for brands to understand cultural differences in shaping consumer tastes. We conclude our conversation by exploring the potential of the metaverse in the advertising industry and how it may shape the future of marketing, especially in the APAC region.

 

Enjoy!