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Hertz

We improved a leading care rental company’s online conversion rate in China.

Hertz case study

Industry

Key Deliverables

The client

Hertz is a one of the world’s largest car rental companies, handling more than 30 million rentals worldwide.

The challenge

Hertz approached WPIC Marketing + Technologies to assist in increasing the conversion rate of its online properties in China.

Our solutions

WPIC implemented custom variable tracking and custom e-commerce tracking in China, using our propriety web analytics tool, Chinalytics.

Hertz utilized custom variables to track specific customer data, including the use of promotion codes, taxes, shipping, and how often extra services such as car seats and GPS were purchased. This allowed the brand to gain a better understanding of conversion funnel abandonment, which generated conversion rate uplift.

Results

Analyzing specific customer data, Hertz implemented advanced segments to measure user behavior and conversion metrics. The company saw outstanding improvements in conversions and gained a comprehensive understanding of its customers’ journey.

"Chinalytics shows us our Chinese consumer buying behavior. That’s a huge benefit in helping us with our key marketing and product decisions. A user-friendly platform with readily available customer support is an added bonus especially when you need the information from comprehensive data insights.”
— Digital Marketing Manager, Hertz China

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