E-commerce Archives | Page 2 of 2 | WPIC Marketing + Technologies

China’s 11.11 Singles Day, aka the Double 11 shopping festival, is the world’s largest retail event – dwarfing Black Friday and Cyber Monday combined. The

The Battle for Japan: The future of Rakuten & Amazon JP

September 30, 2020 No Comments

Rakuten is making a push towards making greater inroads in North America, attempting to challenge Amazon’s ubiquity in the e-commerce market, much like the latter

China E-commerce 101 – An Introduction

January 15, 2020 No Comments

Blog: China E-commerce 101 – An Introduction If a brand wanted to unlock new markets in APAC, and the PRC, in particular, where would

Six things the right Tmall Partner will do for your business

November 8, 2019 No Comments

Here’s how the right Tmall Partner can help: Let data paint the picture The right deep dive into the available data (though often inaccessible in

An e-commerce guide to Tmall Global vs. Tmall Local and the partners that help you succeed in the market

November 1, 2019 No Comments

For companies looking to “dip their toe” in the $1 trillion USD Chinese market, one of the first big decisions that management has to make

How to Set Up a Tmall Store

September 6, 2019 No Comments

So, data has told you that your product has enough of a market on Tmall and your company has decided to make the investment. Now

Top Takeaways from 6/18 on Tmall

June 20, 2019 No Comments

While shoppers in the West may be familiar with Alibaba’s “Singles Day” sale as China’s alternative to “Black Friday” to kick off the holiday season,

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