“Even though most people wanted COVID Zero to end, there is an adjustment period before we enter the new normal,” remarked Jacob Cooke, co-Founder and CEO of Beijing-based WPIC Marketing + Technologies. “The community spread of COVID creates new challenges for individuals, the healthcare system, and businesses. For brick-and-mortar retail, the biggest immediate challenge is staff being infected with COVID and shoppers staying at home due to infection or fear of infection,” said Cooke.
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