No Mind-Blowing Growth for Singles Day 2022
“In terms of communications from the platform companies around the festival, there’s been a shift away from celebrating excessive consumption and emphasizing gross merchandise value (GMV),” Jacob Cooke, the CEO of e-commerce consultancy WPIC Marketing + Technologies, told Tech Asia. “The shift has been going on for a few years now, and that’s related to […]
China Exits ‘Dynamic Zero’ But Many Consumers Remain Indoors
“Even though most people wanted COVID Zero to end, there is an adjustment period before we enter the new normal,” remarked Jacob Cooke, co-Founder and CEO of Beijing-based WPIC Marketing + Technologies. “The community spread of COVID creates new challenges for individuals, the healthcare system, and businesses. For brick-and-mortar retail, the biggest immediate challenge is […]
Opening The Door To China’s Advent Calendar Market
For those unfamiliar with the concept, Beijing-based Jacob Cooke, co-founder and CEO of e-commerce consultancy WPIC Marketing + Technologies, compares the advent calendar to China’s booming blind box trend. As with these, “customers don’t know exactly what products they’re getting. This is a popular retail format in China with part of the value coming from […]
Single’s Day 2022: Has Douyin become the next big thing in China retail?
WPIC’s Cooke Forecasts China Single’s Day Retail
China’s muted Singles’ Day shopping fest expects slow growth
Some brands have also begun hosting in-house livestreams, according to Jacob Cooke, CEO of WPIC, a marketing firm that helps Western companies sell online in China. “It’s obviously a lot more cost-effective than giving Li Jiaqi a 30% commission,” he said. More merchants have simplified promotions this year, offering price discounts instead of complicated coupon […]
E-Commerce Giant Alibaba Reports Weak Singles Day Sales Growth
What are hot items for Chinese consumers on Singles’ Day?
“The simple fact is that the consumer market has matured and the days of 30 per cent growth in Singles’ Day GMV are behind us,” said Jacob Cooke, CEO of WPIC Marketing + Technologies, an e-commerce and technology consultancy. “But we’re still anticipating 8 to 12 per cent growth in GMV across all platforms.”
Alibaba keeps Singles Day sales tally under wraps for first time
“In terms of communications from the platform companies around the festival, there’s been a shift away from celebrating excessive consumption and emphasizing gross merchandise value (GMV),” Jacob Cooke, CEO of e-commerce consultancy WPIC Marketing + Technologies said. “The shift has been going on for a few years now, and that’s related to common prosperity, the anti-monopoly […]
Chinese brands outnumber foreign names among Singles Day best-sellers
Despite of the rise of new domestic brands in the past few years, foreign brands still enjoy huge reputational advantages in sectors where product quality or safety are top considerations, said Jacob Cooke, CEO of e-commerce consultancy WPIC Marketing + Technologies. Cooke said this did not reflect a domestic dominance of the entire market, though, […]
Singles Day fails to spark love from China’s weary consumers
Jacob Cooke, chief executive of WPIC Marketing + Technologies, who is based in Beijing, said the result showed that Alibaba had “clearly shifted” from celebrating excessive consumption. “Part of that is the economic headwinds, but also the consumer market has matured and the days of 30 per cent growth . . . are far behind us,” Cooke said, adding […]
Singles Day 2022: Alibaba and JD keep quiet on GMV for the first time
Chinese tech giants’ push into U.S.
Chinese Shoppers Eye Better Deals for Singles’ Day Shopping Festival
Singles Day 2022: More deals and more competition from Douyin
