Jacob Cooke speaks to Bloomberg Markets: China Open
Watch the interview between WPIC Co-Founder & CEO Jacob Cooke and Bloomberg Television’s David Ingles and Yvonne Man. Jacob discussed the outlook for China’s consumer and retail spending over the Golden Week holidays, as well as the latest developments in China’s digital space.
Highest-selling U.S. Beauty Brands on China’s Tmall Global
China retail posts strong recovery in June
This article originally ran on Reuters on July 14, 2022. Full or partial lockdowns were imposed in major centres across the country in March and April, including the commercial capital Shanghai, which saw a year-on-year contraction of 13.7% in GDP in the second quarter. Output in the capital Beijing shrank 2.9% year-on-year in the same […]
SCMP Op-Ed: China’s Livestreaming Landscape in 2022
The View by Jacob Cooke: Dethroning of China’s ‘live-streaming queen’ and ‘lipstick king’ is not doomsday for the sector Over the past eight months, the dramatic fall of China’s most popular live-streaming influencers has cast a cloud over one of the country’s most dynamic and burgeoning sectors. Once driving a huge portion of China’s live-streaming […]
Jacob Cooke speaks to Bloomberg Television about China’s 2022 6/18 shopping festival
Jacob Cooke speaks to Bloomberg Television: Daybreak Asia about China’s 2022 6/18 shopping festival. https://www.youtube.com/embed/AzoW2iPq42g?This interview initially aired on June 17, 2022. All rights reserved.
Why China’s Influencers Are Losing Their Influence
Why China’s Influencers Are Losing Their Influence China’s love affair with influencers is starting to cool. This article originally ran in The Information on June 2, 2022. For years, the country’s internet users have been under the spell of online celebrities who promote all kinds of goods—makeup, automobiles, kitchen appliances—in livestreams, at times moving billions […]
Alibaba targets bargain-hunting shoppers
This article originally ran on Financial Times on March 20, 2022. Chinese ecommerce group’s Taobao Deals app is aimed at the estimated 930mn consumers in smaller and less affluent cities. In the northern industrial town of Baoding, toilet paper rolls off Jinye’s industrial machinery, ready to be sent direct from the factory floor to bathrooms […]
WPIC’s Jacob Cooke Speaks to Reuters on May Holiday Spending
This article originally ran on Reuters on April 28, 2022. BEIJING, April 29 (Reuters) – For the Fengxi Inn guest house, China’s annual May Day holiday is usually a sell-out period, with guests booking out its rooms weeks in advance due to its location nestled in the green lush hills of the country’s southwestern Guizhou […]
Double Eleven consumption trends: Has enthusiasm waned?
This article originally ran on CGTN on November 12, 2021. The Double Eleven shopping festival has generated a shopping frenzy in China’s huge domestic market for over a decade, with staggering revenues that outpace Black Friday in the U.S. It’s a habit consumers have kept for 12 years, ever since one of China’s biggest […]
How California’s Klean Kanteen Sidestepped Supply-Chain Snarls to Reach China’s Consumer Market in Time for Shopping Festivals
This article originally ran on Alizila News on December 6, 2021. With the pandemic still straining global supply chains, consumer goods businesses are under pressure to keep shelves stocked during China’s busy fall and winter retail season. California-based sustainable drinkware brand Klean Kanteen planned for months to ensure its metal water bottles and insulated drinking […]
Alibaba’s ‘Singles Day’ in China Hit by Global Supply Strains
This article originally ran on The wall street journal on November 12, 2021. China’s biggest shopping season is getting squeezed by the global supply-chain crunch. The annual shopping festival, known as “Singles Day,” has over the years grown from a one-day shopping event into weeks of promotions that rake in more revenue than Black Friday and Cyber Monday […]
China’s Singles’ Day shopping fest muted amid tech crackdown
This article originally ran on Associated Press on November 9, 2021. HONG KONG (AP) — China’s biggest online shopping day, known as “Singles’ Day” on Nov. 11, is taking on a muted tone this year as regulators crack down on the technology industry and President Xi Jinping pushes for “common prosperity.” The Singles’ Day […]
WPIC CEO Jacob Cooke Speaks to Channel NewsAsia about 11/11
This article originally ran on Channel News Asia on November 10, 2021. To mark 11/11, WPIC Co-founder and CEO, Jacob Cooke, spoke with Olivia Siong from Channel NewsAsia at WPIC’s Beijing office about changes in China’s e-commerce landscape. Catch Jacob at 2.48 minutes in the video below.
Vitamix’s Recipe for Success in China
This article originally ran on Alizila on November 9. Vitamix president and CEO, Jodi Berg, discusses the brand’s success in China Jodi Berg, President and CEO of US blender company Vitamix, has a recipe for success in China. The company’s flagship product may be less well-known in the world’s second-biggest consumer market, but the […]
Can Douyin’s rivals challenge it for top dog in China’s short-form video market?
This article originally ran on The Drum on June 22, 2021. Douyin, TikTok’s equivalent in China, has comfortably overtaken its biggest rivals Kuaishou, WeChat and Weibo to become the most popular short-video platform in the country. The Bytedance-owned app grew its user base by 27.8% to 442.6 million users in 2020, accounting for more than […]