Nutraceuticals – One Of The Fastest Growing Market Segments In Asia

In this episode of The Negotiation podcast, we are joined by Daniel Mabey. Daniel is the Asia Region President of the United Natural Products Alliance (UNPA). He is also the director of UNPA’s Market Development Cooperator Program with the U.S. Commerce Department’s International Trade Administration, which aims to increase exports of US-made natural health products to China through a new export certification and quality program. Daniel’s role is crucial to the newly established export certification and quality program, which aims to expand the export of natural health products produced in the United States to China.

In our conversation with Daniel, we get valuable insights into the various segments of the nutraceuticals market in China, the cultural factors driving its growth, and the regulatory environment for foreign companies. We discuss effective sales channels and marketing strategies for companies looking to enter the Chinese market. Daniel also predicts continued growth in the nutraceuticals market in China, driven by factors such as the aging population and increasing health awareness. We also talk about the importance of data and analytics in predicting customer behavior to be successful in China. Enjoy!

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