China’s puffer jacket obsession
In recent years, the entry of luxury players into the market has also driven the demand for upgrades. Moncler and Canada Goose sell to educated Chinese consumers with a new understanding of the quality and price of puffers and parkas. “Young consumers increasingly want products that combine functionality with fashion, and as with other luxury […]
Single’s Day 2022: Has Douyin become the next big thing in China retail?
