What are hot items for Chinese consumers on Singles’ Day?
“The simple fact is that the consumer market has matured and the days of 30 per cent growth in Singles’ Day GMV are behind us,” said Jacob Cooke, CEO of WPIC Marketing + Technologies, an e-commerce and technology consultancy. “But we’re still anticipating 8 to 12 per cent growth in GMV across all platforms.”
SCMP Op-Ed: China’s Livestreaming Landscape in 2022
The View by Jacob Cooke: Dethroning of China’s ‘live-streaming queen’ and ‘lipstick king’ is not doomsday for the sector Over the past eight months, the dramatic fall of China’s most popular live-streaming influencers has cast a cloud over one of the country’s most dynamic and burgeoning sectors. Once driving a huge portion of China’s live-streaming […]