Ubuntu

WPIC identified target groups and KPIs such as contest sign-ups, work submitted, and event attendees, which held the campaign accountable.

WPIC then executed copywriting, production, optimization and creative for a series of content pieces including PR and communication to the target market, user guides for new products, white paper production, how-to guides and comparative pieces, highlighting advantages over the competitive set.

Additionally, KOLs (key opinion leaders) amongst market segments were identified and courted. Communication campaigns to signal new product rollouts were pushed through the KOLs networks and tracked.